Everything
on the record.

About

Speed to Lead is an AI-agent platform for SMBs and agencies that sell and support on WhatsApp. We believe software agents should have names, voices, and characters — not dropdown trees. Our platform is built on Claude (Anthropic) and the official WhatsApp Business API.

The company is Speed to Lead S.L., registered in Madrid, Spain (EU VAT ESB12345678), with a second team in Milan. Founding team previously at Stripe and MercadoLibre.

Registered address: Calle Serrano 41, 28001 Madrid, Spain.
Secondary office: Via Tortona 27, 20144 Milan, Italy.

Contact

General

hello@presencia.lat

Sales

sales@presencia.lat — or book a 20-minute call via the contact form.

Support (existing customers)

support@presencia.lat — response within 1 business day on Solo, 4 hours on Studio, 1 hour on Scale.

Privacy & data subject requests

privacy@presencia.lat — see DSAR for what to include.

Security disclosure

security@presencia.lat — PGP key on request. We do not pursue good-faith researchers.

Press

press@presencia.lat

Careers

We're a small, remote-friendly team hiring across Madrid and Milan. Open roles are listed below. If nothing fits but you'd like to work with us, write to careers@presencia.lat with a short note and what you're good at.

• Founding Engineer — Conversations · Madrid or remote EU
• Applied AI Engineer · Madrid or Milan
• Customer Success Lead · Milan or remote EU
• Product Designer · remote EU

We offer market-rate salary + equity, 28 days PTO, full remote optional, and a real onboarding with the founders.

Changelog

Every shipped change, month by month. Starred items went out as opt-in betas first.

v1.8 — April 2026

• Official WhatsApp Business API support for interactive buttons and list messages.
• New agent archetype: Elena — booking & scheduling, calendar-native.
• HubSpot two-way sync (contacts, deals, notes) now included in Studio.
• Per-client rate limits; configurable from the console.

v1.7 — March 2026

• ★ Audit log exportable as JSON or streamed to SIEM (Datadog, Splunk).
• Knowledge base: incremental re-indexing — updates visible in under 60 seconds.
• Fixed a regression where the WhatsApp "typing…" indicator could stick on slow networks.

v1.6 — February 2026

• Human handoff: full transcript + metadata delivered to Slack, email, or custom webhook.
• Per-agent tone controls (warm / direct / empathetic / expert / efficient).
• Signed subprocessor list published; we now notify customers 30 days before any addition.

v1.5 — January 2026

• EU-only hosting option (Frankfurt, eu-central-1). Default for new EU accounts.
• Data residency guarantees contractually extended to all Studio and Scale plans.
• New role: Agency lead — can see all clients without touching billing.

v1.4 — December 2025

• Notion and Google Drive as knowledge-base sources (read-only sync).
• ★ Shadow mode: every AI reply paired with a human review, until you flip the switch.
• Performance: p99 response time down from 1.8s to 0.9s for messages under 500 tokens.

v1.3 — October 2025

• Salesforce integration (contacts, activities, case objects).
• Conversation search: full-text across all transcripts in a workspace.
• Introduced the "agents with names" framing — each agent now has its own persona settings page.

v1.2 — August 2025

• Upgraded to Claude Sonnet 4.5 across the board. ~22% reduction in hallucinations on our internal eval set.
• Multi-language auto-detect: agents switch between ES, IT, EN, CA mid-conversation when the user does.

v1.1 — June 2025

• First external integration: HubSpot (one-way, contacts only).
• Rate limits relaxed from 30 to 120 messages per minute per agent.
• Fixed: unicode emoji occasionally truncated in long message batches.

v1.0 — April 2025

• General availability after 4 months of private beta with 11 agencies.
• Three plan tiers introduced: Solo, Studio, Scale.
• GDPR package complete: DPA, DSAR portal, subprocessor registry.
• First public SOC 2 Type I attestation scoped to the core platform.

v0.9 (private beta) — January 2025

• Invite-only access for design & marketing agencies based in Madrid and Milan.
• Core product: one agent per workspace, WhatsApp channel, manual knowledge-base upload.

Ethics & AI commitment

We build agents that help, not deceive. Concretely:

Disclosure

Every agent identifies itself as an AI the first time a customer asks, and whenever the conversation turns to a regulated topic (payments, health, legal). No dark patterns, no fake pauses to simulate a human.

Data minimization

We only send to Claude what the agent needs to answer: the current message plus a bounded context window. We do not sell data. We do not train third-party models on your conversations.

Human escalation

Sensitive domains — billing disputes, cancellations, complaints, anything flagged — escalate to a human with the full transcript attached. The customer never has to repeat themselves.

Refusal

We refuse engagements where agents would be used to mislead, manipulate, or impersonate a real person without consent. If you're unsure whether your use case fits, write to ethics@presencia.lat.

Privacy notice

This notice explains what personal data Speed to Lead S.L. processes, why, and what rights you have. It applies to visitors of our website and end-customers of businesses using our platform.

Who is the controller?

For website visitors and leads: Speed to Lead S.L. (Madrid, Spain) is the controller.
For end-customers chatting with an agent: the business that deploys the agent is the controller; we are the processor (see DPA).

What we collect

• Lead form data: name, work email, company, conversation volume, message, consent timestamp.
• Account data: admin email, hashed password, billing info (processed by Stripe).
• Conversation data: WhatsApp messages routed through our platform, on behalf of our customers.
• Technical data: IP, user agent, approximate region, session cookies (see Cookies).

Why we process it

Who we share with

Only the subprocessors listed in Subprocessors, and regulators when legally required. We do not sell personal data.

International transfers

By default, data is stored in the EU (Frankfurt). Claude model calls go to Anthropic infrastructure; see their privacy policy. All transfers outside the EEA are covered by Standard Contractual Clauses (2021/914).

Your rights

Under GDPR you have rights to access, rectify, erase, restrict, object, port your data, and withdraw consent. See DSAR to exercise them. You can also complain to your supervisory authority (in Spain: AEPD).

Terms of service

These terms govern use of the Speed to Lead platform. By signing up you agree to them.

1. The service

Speed to Lead provides AI agents deployable on the official WhatsApp Business API. We are not a carrier or telecom; message delivery is subject to Meta's WhatsApp Business policies.

2. Your responsibilities

• You own the content your agents send, and you are responsible for its legality.
• You will not use the service for spam, harassment, misleading claims, or regulated activities without proper licensing.
• You will obtain consent from your end-customers before initiating WhatsApp conversations, as required by Meta's policies and applicable law.

3. Fees & billing

Plans are billed monthly in advance. Overages (conversations above plan limits) are billed at end of cycle. Prices exclude VAT. Refunds are prorated for unused days in the event of a service-level breach.

4. Uptime

We target 99.9% monthly uptime for the API and dashboard. Scale plans include an SLA with service credits.

5. Termination

You can cancel anytime from the dashboard. We may suspend accounts that breach these terms or Meta's WhatsApp Business policies, with 7 days' notice except in cases of imminent harm.

6. Liability

To the extent permitted by law, our aggregate liability is capped at the fees paid in the prior 12 months. We are not liable for indirect, incidental, or consequential damages.

7. Governing law

These terms are governed by Spanish law. Disputes go to the courts of Madrid, without prejudice to mandatory consumer rights.

Data Processing Agreement (DPA)

When you use Speed to Lead to process personal data of your end-customers, this DPA applies and forms part of your contract.

Roles

You are the controller. Speed to Lead S.L. is the processor. The DPA incorporates the EU Commission's Standard Contractual Clauses (controller-to-processor, Module 2).

Instructions

We process personal data only on your documented instructions (your configuration in the dashboard, your API calls, and these terms).

Security measures

• Encryption in transit (TLS 1.2+) and at rest (AES-256).
• Role-based access control, SSO/SAML for Scale plans.
• Audit logs for all admin actions, retained 12 months.
• Annual penetration test by an independent firm.
• Incident response: notification within 72 hours of confirmed breach.

Subprocessors

See Subprocessors. We give 30 days' advance notice of new subprocessors; you may object on reasonable grounds.

International transfers

Covered by SCCs 2021/914 and supplementary measures where required.

Sign

To countersign this DPA, email privacy@presencia.lat with your entity name, VAT, and signatory. We return a DocuSign within one business day.

Data Subject Access Request (DSAR)

If you want to access, correct, delete, port, or object to the processing of your personal data, email privacy@presencia.lat with:

• Your full name and email address used with the service or the business you chatted with.
• The nature of the request (access / rectification / erasure / portability / objection / restriction).
• Any details that help locate your data (approximate date of interaction, name of the business).

We respond within 30 days. For end-customers of our customers, we route the request to the relevant controller and assist them in responding.

Verification: we may ask for proof of identity proportionate to the request. If we can't verify, we may decline and tell you why.

Cookies

We use a minimum of cookies:

• Strictly necessary: session, CSRF token, language preference. No consent required.
• Analytics (optional): Plausible (cookieless) — no consent banner needed by design.
• No advertising or cross-site tracking cookies.

Subprocessors